The Mind Game

Who

Meet Richard Dean - Sport Psychology practitioner to elite athletes. Richard empowers athletes to unlock their full potential through precision mental training and high-performance coaching.

With a wealth of experience working across top-tier sport, he blends cutting-edge psychological strategies with a deep understanding of competitive environments to help individuals and teams thrive under pressure.

Whether you’re chasing podiums or pushing personal bests, his expertise equips you to perform with confidence, clarity, and consistency.

Richard has been asked to talk about his work for various media outlets - he has been interviewed on Sport Psychology matters for BBC, Sky, CNN, Eurosport NDTV India, and newspapers The League Football Paper, The Telegraph, The Times, as well as being a listed expert on Sport Psychology at Associated Press.

For more information about Richard, read this interview.

• American Psychological Association
  • Division 47: Society for Sport, Exercise and Performance Psychology
  • Division 15: Educational Psychology
• Royal Society Of Medicine
• King’s College London CSS Biobank
• Pearson Education
• American Psychological Association
• Ramagaya Sports Academy
• Society of Education and Training
• Oxford University Hospitals Foundation Trust

What

• Understand and interpret your own thoughts
• Discover personal strengths and mental tools
• Implement simple, effective changes for long-term growth

• Priority access to an agreed number of 1-2-1 sessions for individual athletes
• Additional access to an agreed number of 'spot' contacts, questions

• Create rich mental scenarios
• Sharpen precision by imagining peak performance moments
• Reinforce confidence by mentally overcoming obstacles
• Activate the same neural pathways used in actual physical execution

• On-pitch support and live performance observations
• Training sessions focused on mental skills and mindset strategies
• Game day attendance for real-time support
• Integrated service bundles combining:
• Individual 1-2-1 coaching
• Group workshops
• Inventories

Why

"In the future, every player will have their own psychologist."
- David Ancelotti (Brazil National Team Assistant Coach)

Research continues to show that mental training, in addition to physical training, can improve results much more than physical training alone.

It is also without question that the way we think shapes how we feel, and those feelings influence how we act. Sport Psychology helps athletes to understand this mental-emotional-behavioural connection to support peak performance.

• Cristiano Ronaldo (Soccer)
• Rory Mcilroy (Golf)
• Ollie Watkins (Soccer)
• Simone Biles (Gymnastics)
• Iga Swiatek (Tennis)
• Giannis Antetokounmpo (Basketball)
• LeBron James (Basketball)

Whether it's managing stress before a big match or bouncing back from injury, psychological resilience can be the game-changer. Coaches and athletes use mental strategies such as visualisation, goal setting, and mindfulness to gain an edge. Richard helps elite performers in all these areas.

Sport Psychology empowers individuals to unlock their full potential, not just physically but mentally, contributing to overall well-being both on and off the field. Not using Sport Psychology techniques is tantamount to not aiming to reach your full potential.

Work

• 6 World Championship Boxing Fights
• ATP Tennis Players
• PGA Golfers
• LET Golfers
• Soccer Players (from Amateur to Premier League)
• International Cricketers
• Club Rugby Players
• NFL Players
• International Touch Rugby Players
• WWE Superstars

NFL

• Pre-travel planning for arrival timing, training blocks, and acclimatisation
• Mental performance strategies tailored for international logistics and media demands
• On-site support for practice sessions, walk-throughs, and game day execution
• Customised schedules that integrate nutrition, recovery, and sleep
• Post-game debriefs and performance reviews for long-term development

Ethics

Richard's Commitments to All

• Autonomy: I honour each person’s right to self-determination. Every person deserves the freedom to make informed decisions and have their dignity, autonomy, and voice fully respected.
• Non-maleficence: “Above all, do no harm.” (Latin: primum non nocere) I am committed to safeguarding clients from physical or emotional harm - always choosing actions that reduce risk and promote wellbeing.
• Beneficence: I act in ways that support healing, growth, and progress. My guidance is always focused on the best interests of the person I’m working with, while being mindful not to impose my own interpretation of what ‘best’ means.
• Justice: I strive to treat individuals fairly, recognising when different circumstances require tailored support. Equity, inclusion, and the pursuit of dignity for all lie at the heart of this principle - and at the heart of my practice.

Contact

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